Marketing & Sales

The difference between Marketing, Content and Social Media Strategy.

Friday, March 4, 2022
55 min watch

What is the difference between marketing, content, and social media strategies?

This is an important question to ask yourself as those terms are very often confused - and that, in business reality, might cost you money if you aren’t clear and intentional about it.

We are showing why preparing such strategies is important, and which of your current resources (both time and money) you can utilize best on meaningful marketing, that actually gets you more students.

In this webinar we discuss:

🔹 The main differences between marketing, content, and social media strategy;

🔹 The elements of successful strategies & the basics of creating them;

🔹 How each of those strategies meets your sales and business goals;

🔹 How long and detailed should those strategies be;

🔹 Realistic marketing campaigns that can be used by language businesses;

🔹 The case study of the Edugo.AI platform, as a possible solution to grow your language business online.

Meet the speakers’ Karolina Musielak, who has a degree in marketing & public relations, and teaches Polish as a foreign language; she has been working with language schools worldwide as she founded Expat Language Consulting; and Giuseppe Tomasello, Edugo.AI’s Founder & CEO, who has been working with language businesses globally to enable each institute's unique transition to online education

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