Marketing & Sales

Marketing mindset: Time-saving tips to promote your language course.

Friday, June 25, 2021
45 min watch

It can be easy to see the course creation and the marketing as two separate things. Build the course, then promote. Simple! But if you don’t have a plan and you don’t have the assets ready it can suddenly feel like a lot of hard work and even delay the launch of your language course.

In this session, we are sharing practical tips to help you get into the marketing-mindset from the beginning, helping you promote your language course effectively and get lots of people signing up.

We cover:

🔹 What is the marketing mindset;

🔹 Multitask. How to spot opportunities (everywhere!) to create assets as you go;

🔹 Building your brand toolkit. What goes in?

🔹 How to get more from less! Create content for different formats and platforms with your existing video and images;

🔹 Practical activities and best practice examples to inspire you along the way;

🔹 The Case Study of Edugo.AI's Platform, as a possible solution to create and sell your Language Courses easily.

Meet the speaker's Sue Keogh, recognized expert in digital content and Founder of theaward-winning Cambridge digital marketing agency Sookio, and Edugo.AI’s CEO, Giuseppe Tomasello, who's worked with language schools and international schools globally as support for each institute's unique transition to online education.

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