Marketing

How to grow your language business online.

January 21, 2022
3 min read

Nowadays if you want to run a successful business in language education you cannot ignore the impact that technology can have on it. Long gone are the days where it was just enough to have a physical school in which students would come two or three times per week to attend in person, teacher-led lessons.

The landscape of the language education market has changed or even worse it forced us to change unexpectedly. Now both students and teachers demand more flexibility, more personalization and more engagement.  

In our recent poll we have asked school managers, students and teachers how they see themselves teaching and learning languages in the future. According to the data, only 5% of the respondents see the future of language learning and teaching “Only Offline”, while 24% see it “Only Online”. However, what’s more interesting is that the majority of the respondents (59%) see it as a mix of those two elements - “Hybrid teaching and Learning”.

What does all this mean for you if you are already running an Online language business or if you want to start one?

Let’s say you have created a community of language learners on social media, and that you designed a language course; you promoted it online and managed to enroll some students.

Now what?

Really quickly you realize that the challenges and opportunities of growing such a business Online to 6 figures on an annual basis are totally different than doing it in the traditional Offline way. In fact, sooner or later you will realize that you have 2 options:

Option 1: The Horizontal Model.

If you want to generate a 6 figure business on an annual basis, you can offer either group or 1 to 1 live lessons. In this case, you have to enroll a lot of students notwithstanding that even if you manage to enroll a lot of students, you will also need to hire more teachers as they can only perform a limited number of live lessons per week/month.

In our poll, 44% of the respondents agree with the following statement “To grow your Online Language Business you need to hire more teachers”

This is the case where your business grows horizontally, as you hire more teachers and you generate more revenues.

Option 2: The Vertical Model

You can create a course content with videos, exercises and other pedagogical activities to publish it on one of the many platforms out there.

In our poll 50% of respondents “Strongly Agree” with this strategy as another possible and scalable solution.

If you take this route, there's no need to hire many teachers to perform live lessons in order to grow your business. What you will have to focus on is to create great video content with engaging exercises and activities for your learners. Moreover, you need to develop a marketing strategy to promote it massively to your target students.

The downside of such courses is that there are no direct live interactions and lessons that the students can perform with the teacher who created the course content itself.  However throughout this process your business grows vertically.

There is a third option or model

- to grow your language business online and differentiate yourself from the competition. Thanks to technology, a course designer or creator can merge asynchronous content with synchronous teacher-led live lessons. How does it work?

You design a course in which you not only create langauge content but also enable the students that are enrolled in that course to perform a certain amount of live lessons with you. With such a combination you merge the best of the 2 methodologies and provide a unique language learning experience to your students.

At Edugo.AI we’ve bridged synchronous and asynchronous training in a one-stop platform specific for language learning enabling language schools and freelance teachers to leverage more scalable solutions to grow their Online language learning business.

Launch your language business online now.

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