The model above represents Dale’s Cone of Experience, that incorporates several theories related to instructional design and learning.

Students retain much more information by what they actually DO as opposed to what they merely HEAR, READ or SEE.

Today, "learning by doing" has become known as a very effective method of learning and has been adopted by practitioners and turned into experiential learning or in our case: EDUGO ACTION LEARNING.

According to Dale’s research, the least effective method at the top involves learning from information presented through verbal symbols, i.e., listening to spoken words. The most effective methods at the bottom involve direct, purposeful learning experiences, such as hands-on or field experience. Direct purposeful experiences represent reality or the closest things to real, everyday life.

The cone charts the average retention rate for various methods of teaching. The further you progress down the cone, the greater the learning and the more information is likely to be retained. It also suggests that when choosing an instructional method it is important to remember that involving students in the process strengthens knowledge retention.

It reveals that “action-learning” techniques result in up to 90% retention. People learn best when they use perceptual learning styles. Perceptual learning styles are sensory based. The more sensory channels are possible in interacting with a resource, the better the chance that many students can learn from it. According to Dale, instructors should design instructional activities that build upon more real-life experiences.

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